Trusted by kitchens around the world.

Serving the best premium waffles since 1977
  • Clean Ingredients

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  • 50 Years of Service

Serving your favorite stays for over 70 years

"Guests call it ‘the perfect waffle.’ Crisp rim, airy center, never heavy. Light, crispy, and delicious! It flies off the menu."

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Get $50 off 5 cases with code BULK5. Get $230 off 10 cases with code BULK10

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The BelJour Story

A classic recipe refined for modern kitchens. Crisp outside, fluffy inside, every time.

Read our story
Prep and Cook Guide

Step-by-step directions for the perfect waffle

Cooking Instructions

Waffle Your Way

BelJour is a versatile waffle base designed for hospitality. Whip up crisp Belgian waffles, buttery Dutch stroop-ready wafers, or sturdy waffle cones with simple tweaks. One mix covers breakfast, dessert, and grab-and-go.

  • Dutch-style thin waffles
  • Waffle bowls
  • Belgian waffles
  • Waffle cones
  • Savory herb waffles

High Yield

one bag makes ~46 waffles

Long Shelf Life

Shelf life is ~1 year for the dry mix; prepared batter holds 5 days refrigerated.

Made in the USA

Bel Jour’s recipe traces back to founder Pete Marsoobian, a Le Cordon Bleu–trained chef (post-WWII).

Clean Ingredients

No added preservatives, colors, emulsifiers, hydrogenated oils, or mono-diglycerides.

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  • Clean Ingredients

  • Bulk Discounts

  • Premium quality

  • 50 Years of Service